Michelle Westmark's The Telephone Booth, is a photographic social experiment, that took place at the Minnesota State Fair on August 26th, 2012 from 9am-9pm.
Fair-goers were invited to participate in a game of visual telephone. Similar to the game of telephone (you may remember it from your Middle School days), nine Holga film cameras were available for participants to check out and take one photo somewhere on the Fair Grounds that responded to the photo previously taken on that camera. Holga cameras are known for their low-quality plastic construction that offers the unpredictability of light leaks and vignetting. You may be familiar with the Instagram aesthetic which draws directly from the look of a Holga image. There were seven simple rules listed on a sign on the Telephone Booth:
1. Fill out the camera checkout form.
2. Read the previous photographer’s descriptive phrase in the camera’s corresponding logbook.
3. Familiarize yourself with HOW to use the Holga camera (we’re going old school and shooting film!)
4. Take ONE photograph somewhere on the Fair Grounds responding to the previous descriptive phrase.
5. Do NOT advance the film once you’ve taken your photograph.
6. Return the camera to the Telephone Booth and log your own descriptive phrase about the photograph you’ve taken.
7. Please make your photograph within the ONE HOUR time limit. This will help us complete each roll of film today!
Each camera started with an image taken by Westmark somewhere on the fairgrounds that morning and each camera had a corresponding log book with a one sentence description of the first image. Each additional participant took a photo that responded to that sentence in some way and then logged a sentence of their own about the photo they took, and so on and so forth until we finished each roll of film. One-hundred-and-fifteen people participated in the project over the course of twelve hours. The images are printed in the form of contact sheets with photo credit given to those who participated, they are available for view on Facebook (fan page: The Telephone Booth).